Human conversations are the richest source of insight. They can lead to greater objective clarity and unique moments of inspiration
I have guided teams through research and testing for numerous product innovation projects. Research methods help discover where peoples’ goals are inhibited by a factor that can be modified. Applied appropriately, research can be used to identify or build confidence in the riskiest assumptions of a concept or strategy.
It’s energising to take an emerging idea, and find its first form as a rough sketch
Through collaborative synthesis, observations and insights are transformed into solutions. Rough sketches are refined into a coherent flow of interactions with the constructive input of stakeholders from different domains of expertise.
Prototyping is the best way to really sense the potential or risks of a concept as it is emerging.
Innovation projects generally culminate in a prototype or proof of concept demonstrating the concept vision. Successful designs come from an appreciation of established interaction patterns, technological understanding, and real customer insight.
A simple brand can be powerful vehicle to bring to life the vision of the new idea
Light-weight research and design exercises help to inform aesthetic choices. An interim brand can come together quickly, usually with a name, logo, colour scheme and type treatments as a starting point.
Effective visual storytelling is required to communicate the holistic proposal of a new venture
When pitching a new concept for investment, the problems solved and reasons to believe the risk is worth the reward, must be communicated as a coherent story. I work with presenters to design the storyline and create impactful visuals to punctuate the verbal presentation.